About Us

Articles by Bojinka Bishop on the Principles of Authentic Communication have appeared in:

The Strategist (click the link to see article)

Ohio Today

Corporate Communications: An International Journal

Journal AWWA

PR Reporter

Bojinka Bishop is now the Sloan Professor of Public Relations at the E. W. Scripps School of Journalism at Ohio University.

As a public relations and public communication professional for more than 20 years, I sometimes faced bosses and clients who thought my job was spin, convincing people against their good judgment, or hiding things with positive words. I also worked with clients and bosses who genuinely wanted to connect with their customers and publics. These people knew that effective communication is really about building relationships and participatory communication.

So, a colleague (Melissa Stanford) and I developed what we called the “Principles of Authentic Communication.”

Identifying what makes good communication is one thing… everyone has “rules” about that, just as we did. The real challenge was getting hard data on whether these principles were more than just good ideas – that they actually worked.

So I did some research on the Principles – and found they were significantly correlated with the success of communication programs. Eureka! Hard data on what works. (Click on the Strategist link and the Evidence page)

Now I’m on a mission to share the Principles of Authentic Communication. Help people use them. And document their use and effectiveness for companies, organizations, groups, and individuals

Contact Bojinka Bishop at info@authenticcommunication.info

10 keys to successful communication for companies, organizations, groups, and individuals.