Evidence

10 keys to successful communication for companies, organizations, groups, and individuals.

Are the Principles important? Are they on people’s minds? The answer is a resounding “Yes!” Here are the results of some recent web searches...

Web hits via Google in May, 2008

“Authentic Communication”- 334,000 hits

“tell the whole story” - 2,490,000 hits

“should be clear” - 619,000 hits

“should be accurate” - 112,000

“should be timely” - 63,900

“should be accessible” - 774,000

“should be relevant” - 823,000

“should be consistent” - 1,280,000

“should be responsive” - 121,000

“should be fundamental” - 12 (let’s talk about this, bojinkab.wordpress.com/)

“should show care” - 1,745 (and this, bojinkab.wordpress.com).

Research on the Principles

A national survey on the communication programs of water utilities in the U.S. found that each principle individually, and all 10 as a set, were statistically correlated with reported success of communication programs.

The research study has been published by Bojinka Bishop in several journals (see About Us) and was presented at numerous national and international conferences:

- Public Relations Society of America’s Annual Conference (www.prsa.org.)

- The American Water Works Association Annual Conference (www.awwa.org)

- International Association for Public Participation’s International Conference (www.iap2.org)

- International Public Relations Research Conference

- Corporate Communications Conference in England.

The value of Principles and the research on them has thus been acknowledged by the professional and academic worlds.